TEEN INTERNET PHENOMENON HABBO HOTEL CHECKS IN FIRST WAVE OF LICENSING PARTNERS THROUGH DEALS WITH THE BETESH GROUP AND WORLDWIDE DREAMS Leading Home Décor and Fashion Companies To Create Appealing Product Lines Inspired By Red-Hot Online Community For Teens New York, NY, October 20, 2005 - HABBO HOTEL, one of the world's largest and hottest online destinations for teenagers, will serve as the inspiration for a wide array of consumer merchandise as Sulake Corporation and Big Tent Entertainment - the North American licensing agent for the property - have finalized a series of licensing agreements.   Home décor leader The Betesh Group and trend-setting fashion accessories company Worldwide Dreams have signed multi-year deals to acquire the North American rights to the red-hot teen Internet community. A richly colorful, multi-dimensional virtual community, Habbo Hotel has taken the world by storm since its launch in 2000.   To date, Habbo Hotel sites have been introduced in 16 countries, with almost 35 million Habbo characters created and more than four million unique users each month.   The U.S. destination was opened in September 2004 and has become an instant success, already boasting over 1.3 million unique users per month who spend on average more than three hours a week on the site (Nielsen Net Ratings). Targeted to teens over 13 years old and composed of a   user community evenly divided between male and female, Habbo Hotel combines the concept of simulation gaming with the camaraderie of a community -- enabling teens and young adults to express themselves creatively.   Teens join by creating a fully-customized online character persona, called a Habbo.   From there, users explore the vast hotel where they can chat and make friends with other Habbos , play a wide range of games, party and dance by the pool, create and decorate their own fantasy hotel room - the interactivity and options are virtually limitless. Funhouse, the home furnishings division of The Betesh Group, has signed on to create a variety of furniture, storage and home décor accessories inspired by the online destination that will be available at retail beginning Spring 2006.   The new lines will feature make-your-own bean bags and inflatable furniture, as depicted in the Habbo Hotel guest rooms.   Worldwide Dreams, LLC , an international provider of quality fashion products, will design an extensive array of Habbo Hotel branded fashion bags and accessories including backpacks, handbags and cell phone holders that will be available in Fall 2006.     "We are extremely thrilled to launch our Habbo Hotel licensing program with such well-established, successful companies like The Betesh Group and Worldwide Dreams.   Over the years they have individually proven their strong creative vision and ability to help a property succeed in the marketplace.   We feel that these new licensing programs will be a huge support in the expansion of our online community", said Rich Collins, CEO, Big Tent Entertainment. Commented, Jonathan Breiter, Senior Vice President of The Betesh Group, "The viral following that Habbo Hotel has built is really exciting and opens multitudes of new marketing opportunities.   We are thrilled to be part of such a unique and creative community and look forward to helping it grow." The specific details of the new licensing deals are as follows: THE BETESH GROUP Category Product Information Furniture Foam with Inflatable Sections: Including but not limited to Chairs, Sofas, Ottomans, Beds, Rocking Chairs, Chaise Lounges, Vanities with Stools, Night Stands, Room Screens/Dividers, Stools Metal: Including but not limited to Chairs, Sofas, Ottomans, Beds, Cots, Armoires, Nightstands, End Tables, Room Screens/Dividers, Bed Canopies, Stools Bean Bags and Make-Your-Own Bean Bags Storage Pop up: Including but not limited to Hampers, Under the Bed, Storage Chests, Storage Bins Collapsible: Including but not limited to Magazine/Book Racks, Storage Bins, Chests, Hanging Organizers, Soft Closets, 2-Drawer Organizers, Soft Closets, Door Décor Plastic: Including but not limited to Under the Bed, Flip Top Bins, Hinge Top Bins, Stackable Bins, Cylinder Bins Décor Bed Canopies, Bed Rolls, Chalk Boards, Decorative Curtains, Door Décor, Gel Gems, Jewelry Holders, Lamps, Nightlights, Paper Shades, String Lights, Revolving Lanterns, Memory Boards, Pennants, Pillows, Room Flags, Rugs, Slumber Bags, Switch Plates, Wall Art, Wall Scrolls, Soft Wall Hangings, Wall Shelves, Wall Hooks, Wall Organizers, Wall Tapestries.         WORLDWIDE DREAMS, LLC Category Product Information Fashion Bags Backpacks, Handbags, Duffle Bags, Sports Bags, Soft Sided Lunch Bags, Shoulder Bags, Messenger Bags, Fannypacks, Book Bags and Cosmetic Bags. Leather Goods Including but not limited to Wallets, Key Fobs, Key Chains, Cell Phone Holders, Coin Purses, Luggage Tags and CD cases. About Sulake: Sulake is an interactive entertainment company that specializes in developing, publishing and distributing multiplayer online communities and games, like Habbo Hotel. Sulake was established in 2000 and it now has localized Habbo Hotel communities and operations in 16 countries on four continents: North America, Europe, Asia and Australia. To date, almost 35 million Habbo characters have been created, with over 4.1 million unique users visiting Habbo sites each month. Currently Sulake has more than 210 employees worldwide. The main shareholders of Sulake are: Benchmark Capital; Taivas Group; 3i Group plc; Elisa Group; the founders of Sulake, Sampo Karjalainen and Aapo Kyrölä; and Sulake's CEO Timo Soininen.     About Big Tent Entertainment LLC: Big Tent Entertainment is a marketing agency specializing in the integrated management of entertainment brands.   Formed in 2002, the company focuses exclusively on providing brand management for entertainment and lifestyle content.   Big Tent currently serves as the North and South American marketing agent for such popular children's properties as The Koala Brothers , the hit pre-school series now airing twice a day on Disney Channel as part of its Playhouse Disney block; North American agent for Miffy & Friends , one of the world's largest brands for toddlers and infants; and worldwide agent for Dragon , based on Dav Pilkey's charming children's books.   The company also serves as the worldwide management company for renowned art licensing agency, Alaska Momma.