Miffy and Friends
One of the world’s largest brands for infants and preschoolers, Miffy has been around for over 55 years. Created by renowned Dutch artist Dick Bruna, Miffy now has a global presence and over 10,000 brand related products. In recent years Miffy’s simple lines and vibrant colors have proven popular also as a fashion icon for teens and young adults. So, Miffy is a very versatile brand, with broad appeal to consumers of all ages and regions.
In the U.S., we are very pleased with our on-going partnership with WLIW/NY and other Public Television Stations to bring the beautiful, stop-motion Miffy TV series to preschoolers all over the country.
A new Miffy line of toys will be hitting the market shortly from our newest Licensee, Keenway Toys. Additionally, a new Miffy game for both DS and Wii should be available in late ‘11/early ‘12.